Dog House is a pop-up event that will make new homes for dogs possible through adoption available to Atlanta neighborhoods, by providing dogs who need a loving home, necessities for taking care of a dog, training services, dog grooming services (training and grooming services also available for your dog!), as well as a temporary local dog park open to the public where your dog can make new friends, in order to bring joy to our furry friends, as well as our community while some of us are still stuck at home. (2020)
Brand expansion
and logo process
Through extensive exploration, I landed on a minimal logo design that would translate well in many other areas of the pop-up event. Elements from the logo and its design language can easily be carried onto other brand materials.
Advertisment Event Posters
For advertisement of the Dog House event, I wanted to capture the viewers attention and convince them that they NEED to attend. What better way to do this than giving real dogs a personality one just cannot resist! See the advertisements below.
Dog House gif/video advertisement for social media.
Pop-up Design + More
When it came to designing the event itself, including the interior and exterior of the trailer, and additional informational posters, I kept easiness and modern/minimalism design choices in mind. I also wanted to create a friendly and inviting environment. I turned the trailer into a literal dog house, but one where humans can enter! I also created a second level on top of the roof, where all the dogs for adoption would be stationed as they get to run around and meet their new potential owners.
Exterior
Interior
Informational Poster 1 (for screen in interior and exterior).
Informational Poster 2 (for screen in interior and exterior).
Informational Poster 3 (for screen in interior and exterior).
Click to see full event development.