Amazon App Redesign
I had the liberty of choosing any app or website to redesign. I decided to redesign the Amazon app because there hasn’t been many changes in the last years, leaving it outdated in some areas. This is an app millions of users use on a daily basis, and Amazon does a great job with providing users with all the functions one could possibly need.
Problem
After conducting research and interviewing users, the main problems with the amazon app were that there was too much information on product pages which caused endless scrolling. Although this information is useful, it was also organized poorly according to users. Key product information was hard to find because it is buried all the way at the bottom.
Solution
Based on the research, I gave the Amazon app a UI facelift, while keeping the same successful functions, but focusing on the structure of the product page. I focused on finding a way to reduce scrolling while providing all the information needed efficiently.
The Accordion
To solve the issue of endless scrolling, and key product information being buried at the bottom, I decided to use an accordion that keeps all the information at the top without taking up much space, expandable on command. The information lives here for whenever it is needed.
Before
Product Info
After
Product Info