Barclays CIB asked the team at Iris Worldwide to create social posts to get internal employees, as well as external followers, to engage with them. To do this, the team created relevant content for the New Year that lightly nods to and humanizes Powering Possible.

I had the pleasure to create and animate a kinetic type post which is an energetic video that asks their followers what they are powering in 2023. The video aims to encourage post responses and conversation in the comments from colleagues and followers.