CPK 40th Anniversary

CPK is celebrating their 40th anniversary in a BOLD way. This campaign consists of 3 phases, the mid-life crisis rebrand, Busy Phillips saving CPK, and the real 40th anniversary bring back campaign. I had the pleasure of being one of the designers on this campaign, as well as creating the 3D chrome animated assets and animating social posts.

To understand the full context, watch the videos created by the team at Iris and CPK below:

Credits: Creative Direction: Simon Candy, Brian Gartside, Matt Reyes Designers: Brian Gartside, Matt Reyes, Roberto Vergara Motion Designers: Teban Viteri, Roberto Vergara 3D Generalist: Roberto Vergara