CPK is celebrating their 40th anniversary in a BOLD way. This campaign consists of 3 phases, the mid-life crisis rebrand, Busy Phillips saving CPK, and the real 40th anniversary bring back campaign. I had the pleasure of being one of the designers on this campaign, as well as creating the 3D chrome animated assets and animating social posts.
To understand the full context, watch the videos created by the team at Iris and CPK below:
Video created by Teban Viteri
Phase 1 - Rebrand
Rebrand Social Teasers
Social Posts
3D assets created using blender
Banners
Phase 2- Busy Phillips saves CPK
Banners
Phase 3 - Bring Back menu
Social
Animation by Teban Viteri