As part of CPK’s 40th anniversary, CPK ran a thank you card campaign where customers can unlock prizes on their next visit. Following the already established design of the thank you cards, I was tasked with finding a way to translate the look and feel to digital banners, and then elevate it again for video format.
Digital Banners
Vector version of card was brought to life with dimension using photoshop.
Storyboards
Video A
For video formats , I created an abstract environment where the card can live as the focal point. The palms are used as shadows casted by the golden light in the environment to bring the 40th branding to life. The visual is meant to feel high end for this celebratory moment using gold colored lighting and sheens on the card.
Video B
Continuing in the same environment, for this alt version of the video with different messaging, the camera flies through each copy section until we reach the final lockup.
Final Product
The final videos were made using a combination of blender and after effects. Through exploration, the intro to video A evolved from the original concept.
Roles:
Designer/Director: Roberto Vergara
Motion Designer: Teban Viteri