Samsung released a card through Barclays, and they tasked us to make an introductory placement for the card on this LED screen in New York. Conceptually, I wanted to make the card the hero of the video, having equal importance with the text outlining the benefits. The card was made to feel grand and imposing, to highlight that it is a brand new launch.

The video starts off with a tap to pay motion, introducing the card. This motion triggers these gradient pulses that fill the screen, lighting up the glowing edges of the screen. We then transition into the rest of the video, where the card rotates subtly for each key frame, keeping that luxurious look and feel. Below you can view the storyboards, and final product!