MOPOP Icons 2025

The Icons of Pop Culture Gala is MOPOP’s largest annual fundraising event in Seattle. This year, they wanted a new look and feel to also celebrate their 25th anniversary, while honoring legendary innovators who have shaped film, fashion, music, gaming, and the community.

I had the chance to explore and execute a design system for their event through multiple concepts. Although one was chosen at the end, I love showing the process of this project since the client loved it all, tabling the other concepts for social use. The concepts were inspired by the 25th anniversary logo, made up of different modular shapes, signifying the ever-changing landscape of pop culture.

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Final Product

The client loved the gradient approach for this event, which featured their brand colors. But they opted for a new color palette to make it feel even more special.

Grid Banner - 800x533.png
ICONS_V2.gif
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Landing Page Hero - 1200x600-5.png

More from their overall 25th anniversary assets

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1_MoPOP_25_Social_LogoPost.png
3_MoPOP_25_Social_LogoPost_9x16.png
4_MoPOP_25_Social_LogoPost_9x16.png
1_MOPOP_25_SoundOff.png
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4_MOPOP_25_SoundOff.png
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